I just read a very amusing post on the adotas.com site titled The Gathering Storm. It’s about Google and those nefarious “others” moving to combine offline and online data gathering. Their central point is a good one – why are the online data gatherers so restricted when for years, offline data companies have tracked every personal detail they can find? Why is it so much worse when it is on the Wicked World Web?
Companies we all do business with have been taking the personal information we give them in confidence and selling it for a tidy profit to others wishing to market to us. I welcome the move to web gathered data as it usually ends up as some sort of email correspondence that I can pretty easily block with a filter. I would be deliriously happy if someone would block the thousands of dead trees arriving in my mailbox daily.
